A starting price of at least $1,299
PlausibleNothing firm exists yet. Macworld expects "the starting price will likely be at least $1,299, if not more." That is Macworld's own estimate, not a leak.
- Macworld (Analysts & trade press)
iPhone 20 · Price
How much will the iPhone 20 cost?
Honest answer: nobody knows, and no price has leaked. What exists is one estimate and one analyst figure that has been widely misread. Here is what each number actually means.
Updated By the Apple Inventory Checker team
Rumor, not fact. Everything here is reporting and speculation. Apple has announced none of it. Each claim is rated by how good its sourcing is.
The two numbers in circulation
- $1,299+
- Macworld's estimate of the starting price. An editorial judgment, not a leak.Plausible
- $2,060
- Jefferies' blended average selling price. Not a starting price.Plausible
- Leaked price
- None. Apple sets US pricing very late and it almost never leaks a year ahead.
A blended average selling price that could have reached $2,060
PlausibleJefferies estimated the device's blended retail average selling price could have reached $2,060.
Our read: An average selling price is not a starting price. It blends every storage tier and both sizes, so it always sits well above the entry model — and it comes from the same note that called the phone cancelled.
- Edison Lee· Jefferies (Analysts & trade press)
Memory costs are the wildcard
LikelyRising memory costs already pushed iPhone 18 Pro up $100 this year, to $1,199. A phone with more exotic memory and a harder-to-build chassis has little room to get cheaper.
- Supply-chain reports (Analysts & trade press)
Why $2,060 does not mean a $2,000 iPhone
An average selling price is what Apple collects per unit once you average every configuration people actually buy. It blends the smaller and larger model, and every storage tier from the base up to the top. Buyers of flagship iPhones skew toward bigger storage, so the average always lands far above the entry price.
You can see the gap in today's lineup. iPhone 18 Pro starts at $1,199, yet the same family runs up to $2,499 for a fully loaded Pro Max. An average across that range sits hundreds of dollars over the starting price — without any single model “costing” the average.
One more caution: the $2,060 estimate appeared in the same Jefferies note that declared the phone cancelled, a claim Bloomberg contradicted a day later. It describes what the device could have reached, which is a hypothetical about a product the note said would not ship.
The baseline: what Apple charges today
These are current US starting prices, checked against Apple's store. Any 2027 estimate has to start from here.
- iPhone 18 Pro
- From $1,199 — up $100 on last year. Check stock
- 18 Pro Max
- From $1,299, up to $2,499 at 2TB. Check stock
- iPhone Duo
- From $1,999, up to $3,199. Check stock
Two things follow. First, Macworld's $1,299 floor is only $100 above where iPhone 18 Pro already sits, so it is a conservative guess rather than an alarming one. Second, Apple now sells a $1,999 iPhone. The ceiling on what it believes customers will pay has moved, and an anniversary flagship has room underneath the foldable.
What pushes the price up
- Memory costs. The wildcard. They already added $100 to iPhone 18 Pro this year, and the anniversary phone is rumored to use more exotic stacked memory.
- The chassis. Gurman describes the design as “extraordinarily complex.” Low yield on curved glass is exactly what the Jefferies note was about.
- New silicon everywhere. A21 on second-generation 2nm, an Apple modem and possibly an Apple-designed camera sensor all carry first-generation costs.
Price FAQ
How much will the iPhone 20 cost?
No price has leaked. Macworld estimates the starting price will likely be at least $1,299, if not more. That is an editorial estimate, not supply-chain information.
Will the iPhone 20 cost $2,000?
Not as a starting price, on current evidence. The $2,060 figure comes from Jefferies and is a blended retail average selling price — an average across both sizes and every storage tier. Averages always sit well above the entry model.
How much will the iPhone 20 Pro Max cost?
Unknown. Apple currently prices the Pro Max $100 above the Pro, so if the smaller anniversary model starts around $1,299 the larger one would land near $1,399 under the same gap. That is arithmetic, not a leak.
Why would the iPhone 20 be more expensive?
Three reasons appear in the reporting: a curved-glass chassis complex enough that Apple plans to build it in China, exotic components such as stacked high-bandwidth memory, and rising memory costs that already pushed iPhone 18 Pro up $100 this year.
How much is the iPhone 18 Pro right now?
iPhone 18 Pro starts at $1,199 and iPhone 18 Pro Max at $1,299 in the US. The foldable iPhone Duo starts at $1,999.